JIN JIN Lands at Fortnum & Mason

sohnsohnsohn
Apr 18
2 min read

A New Chapter for the UK’s First Enzymatic Cordial

When Fortnum & Mason opened their doors in 1707, their mission was simple: to bring exceptional food and drink to London’s most discerning customers. More than three centuries later, their shelves continue to celebrate the very best — and we’re proud to say that now includes JIN JIN.

Fortnum & Mason’s main store on Piccadilly. Photograph: Alamy (The Guardian)

A Proud Moment for Enzymatic Cordials

JIN JIN was created to make feeling good — starting with gut health — more natural, enjoyable, and accessible. Rooted in traditional Asian fermentation techniques and crafted with over 35 carefully selected fruits, vegetables, mushrooms and cultures, it’s a bold, enzymatic cordial that supports a healthier lifestyle without compromising on taste.

Being stocked by Fortnum & Mason, one of the UK’s most iconic food halls, marks a meaningful step in our journey — and a sign that fermentation-led drinks are finding their place in the cultural mainstream.

Why Fortnum’s?

From inventing the scotch egg (yes, really) to curating Royal teas and iconic hampers, Fortnum & Mason has long been a destination for rare finds and refined flavour.

Now, within their Low & No section — among the finest alcohol-free wines and spirits — you’ll find JIN JIN: a cordial that’s naturally functional, uncompromising on flavour, and deeply rooted in tradition.

JIN JIN stand at fortnum and mason — JIN JIN sampling stand at FORTNUM & MASON

Enzymes: The Future of Functional Drinking

JIN JIN is crafted using a six-month small-batch fermentation process, which naturally produces enzymes your gut will thank you for. These living compounds help support digestion, immunity, mood, and overall well-being.

But for us, it’s never been about launching just another drink. We’re building a new category — one where enzymatic cordials stand proudly alongside the most considered alcohol-free options on the market.